The Importance of Networking in the Touring Industry: Tips and Strategies

Feb 9

The touring industry is an exciting and fast-paced field, filled with a diverse range of job opportunities. From tour managers to lighting technicians and sound engineers, the industry offers a chance to work with talented individuals while experiencing different parts of the world. However, breaking into this competitive industry can be challenging, especially if you're starting from scratch. In this blog post, we will discuss the importance of networking in the touring industry and provide actionable solutions to help professionals begin their careers.

Tour-Bus-Life-The-Importance-of-Networking-in-the-Touring-Industry-Tips-and-Strategies

Why is Networking Important in the Touring Industry?

Networking is essential in any industry, but it's particularly crucial in the touring industry. The touring industry is a tight-knit community and you will find yourself working around familiar faces very often. Therefore, building relationships and connecting with other professionals is an excellent way to get your foot in the door. By networking, you can learn about job opportunities, make connections with production and tour managers and other people who could recommend you for their tours.

Networking is also vital in the touring industry because many jobs aren't publicly advertised. When a tour is staffed, Production Managers often call people they are familiar with and comfortable working with first. They also rely on referrals and word-of-mouth recommendations to fill positions. When it comes to companies, they also often rely on the professionals with a good reputation with the company and in the industry, so having a network of contacts can significantly increase your chances of getting hired and staying busy.

“having a network of contacts can significantly increase your chances of getting hired and staying busy.”

Actionable Solutions

Attend Industry Events: Attending industry events is an excellent way to connect with other professionals in the touring industry. Events such as conferences, trade shows, and festivals provide opportunities to meet with industry leaders, attend seminars and workshops, and participate in networking sessions. It's essential to come prepared with business cards, a portfolio, and a clear understanding of what you want to achieve from attending an event.
Join Professional Organizations: Joining professional organizations such as the International Association of Venue Managers (IAVM) or the Event Safety Alliance (ESA) is a great way to connect with other professionals in the touring industry. These organizations often hold events, webinars, and conferences that provide opportunities for networking and professional development.
Utilize Social Media: Social media platforms like LinkedIn, Twitter, Facebook and Instagram can be valuable tools for networking in the touring industry. Follow industry leaders, engage with their posts, and join industry-related groups to connect with other professionals. You can also use these platforms to showcase your work, share industry-related news and updates, and reach out to potential leads.
Volunteer: While there aren’t many avenues available for volunteer labor, volunteering for events or organizations related to the touring industry can be an excellent way to gain experience, build your portfolio, and make connections. Volunteering can also give you a chance to work alongside industry professionals and learn from their expertise.
Be Persistent: Finally, it's essential to be persistent in your networking efforts. Building relationships takes time, and it's unlikely that you'll land your dream job right away. Follow up with contacts after networking events, stay in touch, and continue to seek out new opportunities. Remember that the touring industry is competitive, but with hard work and persistence, you can make valuable connections that will help you achieve your career goals.

Conclusion

Networking is crucial for professionals looking to begin a career in the touring industry. By attending industry events, joining professional organizations, utilizing social media, volunteering, and being persistent, you can build valuable connections that will help you break into this exciting and dynamic field. Remember to approach networking with a positive attitude and a willingness to learn, and you'll be on your way to a successful career in the touring industry.